About CS Publications

CS Publications produces strategic research reports for brands and businesses. Our publications offer a range of market intelligence, proprietary data and strategic insights across multiple business categories, with a common focus on furthering the understanding of consumer’s relationship with both media and culture at large.

CS Publications gathers and synthesizes intelligence and insights, from a variety of primary sources, including, over the last year:

Conducting 800+ in-person consumer, audience and fan interviews
Surveying 20,000+ respondents across the US
Analyzing of 5000+ hours of media content

Why CS Publications?: We offer reliable, ‘in-tune’ strategic perspectives on consumer behaviors and attitudes by taking into account and synthesizing more ‘consumer context’ – meaning we help brands and businesses develop more strategic considerations by understanding what in culture may be affecting consumers.

CS Publications offers both ‘ready to purchase’ and ‘custom’ publications.
We are a sister company to CS SPACE.

Our Publications

Custom Reports and Trackers.

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Methodology

CS Publications, depending on the specific report, utilizes and applies the following research methods and sources in varying degrees:

In-Person Interviews and Observation

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative

Online longitudinal IDIs

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Secondary Research and Expert Interviews

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Semiotics

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Online Surveys

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative
  • To identify what may be important to start keeping track of
  • Ongoing qualitative is essential for CS Publications Quantitative research in order to ensure the best and most “in-tune” survey questions are being asked. Our survey questions evolve from and are tested in a variety of ways through our qualitative efforts. In consideration of the quickly changing nature of the topics we cover (such as media), we view qualitative as an essential step to our effective quantitative

In-Person Surveys

We use hundreds of hours of in-person qualitative interviews with consumers, audiences and fans in order to:

  • Better understand the “why” behind behaviors and attitudes
  • Identify changes that may require further exploration
  • Identify what may be important to start keeping track of

Contact

Email us using the form below or contact us at:
info@cs-publications.com
212.804.8044